For many species, there will be multiple varieties that exist within that species. Each of which may contain different characteristics that separate and define it from its peers. Attributes such as shade of color, head size, stem sturdiness, resistance to disease, longevity etc.

Farms will always plant and track based on variety. There are also royalties that can be tied to specific varieties that need to be paid out to breeders based on sales.

Farms send out their inventory availability sheets which are variety specific. If you are looking to do ecommerce from the farm perspective, variety is an important defining part of a product. Varieties are typically associated with a color (which can vary based on perspective). White or Cream?

It is also the basis of Floricode (Species/Variety = Floricode ID)

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